Regulus/Ultimate Freelance Guide

  • $299 or 2 monthly payments of $159

Ultimate Freelance Guide

  • Closed

Become a pro Freelancer

Course will open in the fall.

Become the kind of Freelancer the best clients will want to hire and keep hiring.


You might be wondering how you can get more clients but have you ever thought about what clients are actually looking for in a freelancer?

I've worked freelance with a range of clients, from the small shops to big studios as well as direct to client. But no matter who they are, they've all vented to me about the same frustrations with a lot of the freelancers they’ve worked with before. And it has little to do with being really skilled at Animation, Motion Design, or Graphic Design.

They want to hire people who understand the risk and care deeply about their project.

That’s a heck of a lot more than just being good at your craft.

Throughout the course, I’ll use real-life examples...


I got to where I am because of closely observing the people who inspired me and who are better than me. I took what they do best and blended that together into something that works for me.

Having mastery of soft business next to creative skills has empowered me to choose the clients I wish to work with and design the life I want to live.

This course will teach you what you need to know to start in the world of freelance and have a successful, sustainable freelance career. 

And there are Second Perspectives...


Given the main portion of this guide covers my own perspective, I also wanted to hear from other creatives on how they rock the freelance world. I speak with four freelance pros so they can weigh in on their approach. You’ll find that there’s never one way to tackle the same problem!

Clients have a sea of freelance creatives to choose from, but a shallow puddle of professional freelance creatives they actually want to hire.


Hey, I’m Your Instructor, Sander van Dijk 👋


After freelancing for a decade all around the world (and still going at it), you start to get a pretty good idea about what keeps clients coming back for more. 

I’m a Motion Design artist by trade. But knowing how to sustain myself financially, make clients happy, and keep them coming back for more is what makes that possible.

I’d like to see others be able to have the same opportunities that I have had, so I’ve developed this guide so people can take advantage of what I’ve learned and apply it to their own lives.


My Portfolio and What Clients Say About Working With Me.

Select Clients: Google Material Design. Google Education, IBM, WCS, NRDC, Frame.io, Squarespace, Microsoft Hololens, GoPro, STRAVA, Headspace, Wealthsimple, Shopify, Classpass.

Select Production Studios: PlusOne Amsterdam, Filmmore Amsterdam, BUCK NY, King & Country, Giant Ant.

Course Topics


This course will help you whether you’ve never done a freelance project in your life or if you’ve already been at it for years. If you’re just starting out it will give you a solid foundation, including the tools and confidence, to be a respected, in-demand Freelancer.

  1. Become Your Own Boss 🕶
  2. Attracting Clients with Your Quality Work 🔥
  3. Building Relationships and Being Likeable 🤝
  4. Knowing Your Value and Pricing Your Work 💰
  5. Responding to Job Invitations 💌
  6. Getting the Information You Need from Clients ☎️
  7. Determining Realistic Deadlines 💎
  8. Understanding Contracts and Protecting Yourself 📑

1. Become Your Own Boss 🕶


Feeling a little nervous about the wage/work/sanity roller coaster of freelance and running your own business? There’s a way keep yourself and your finances secure, and you’ll learn all about it in this section. 

I’ll tell you my own simple approach to managing my finances as well as share how myself and other freelancers have successfully transitioned to being our own boss. We’ll also let you in on what we’ve found best motivates clients to eagerly hire you.

2. Attracting Clients with Your Quality Work 🔥


Your personal “passion projects” may not always pay the bills, but they can still be valuable because they demonstrate to your potential clients what you’re capable of—without them having to take the risk of hiring you to find out. In this section, you’ll learn what potential clients are looking for in your passion projects, as well as how to present your work professionally, solicit invaluable feedback, and get in touch with people whose skills you look up to.


3. Building Relationships and Being Likeable 🤝


There’s no way around it: you’re interacting with people. And when you’re a freelancer, you need to know how to work well with a variety of different personality types and positions of authority. In this section, you’ll learn how to establish a healthy, mutually beneficial working relationship with anybody from the start—whether or not you’d be good buddies outside of work! You’ll learn to be likable and make lasting impressions so you’re at the top of clients’ lists when they need to hire a freelancer again.

Sending out carefully crafted cold email after cold email is exhausting—and getting zero job opportunities from them is depressing. So stop! I’ll show you how switching your mindset from “desperate starving artist” to “confident, valuable professional” changes your entire approach to—and supercharges the effectiveness of—your interaction with prospective clients. 

You’ll learn how being more proactive will bring in much more opportunities for work, rather than blasting clients with emails and praying they’ll reply. I’ll give you real-life examples of how I created opportunities that lead to paid client work.

In addition, you’ll learn the way to expertly write your emails that will flip a clients’ perspective of “this pesky rookie I can’t get rid of” to “accomplished pro I can’t let slip away”. You’ll also learn how to build a strong network that will keep you busy into the foreseeable future.


4. Knowing Your Value and Pricing Your Work 💰


You know your work has value… but how much money is that value worth? Here I’ll teach you how to price your work without you—or your clients—second guessing your value. You’ll also learn how to handle a persuasive negotiator and stand your ground or how to come down in price without losing your value.

5. Responding to Job Invitations 💌


The longer you freelance, the more job opportunities will come to you. When those client emails show up in your inbox, you’ve gotta know how to get all the information you need in order to decide if the opportunity is right for you. This section will teach you exactly that. We’ll also take a look at some real client emails and I’ll show you which red flags to look out for from clients that are more trouble than they’re worth. 


6. Getting the Information You Need from Clients ☎️


Clients may be paying your wages, but working with them should be a harmonious and rewarding collaboration... not a master/slave relationship! Here you’ll learn how to lead the conversation with a client to find out all the information you need to do your job and solve their problem. You’ll know how to structure a proposal and put together a budget with confidence.


7. Determining Realistic Deadlines 💎


Want to make a strong impression on your clients so they’ll keep you busy with more work? Be vigilant about meeting deadlines on time. Show clients that you respect their time and they won’t forget it. But estimating how long a project will take you feels like trying to predict the weather—especially when you’re first starting out. So how do you work out a deadline that works for both you and your clients? And what do you do if you can’t deliver on time? You’ll learn all about it in this section.

Part of being able to deliver on time is the quality of your communication with the client. In this section, you’ll also find out how to set clear boundaries for the scope of your responsibilities, and which questions to ask to understand your clients’ expectations. You can avoid a lot of pain, hair-pulling, and sleepless nights by knowing this.


8. Understanding Contracts and Protecting Yourself 📑


One of the most uncomfortable situations in freelancing is when a client expects you to do something you didn’t originally agree on. In this section, I’ll show you how I structure agreements and contracts so that expectations between both parties are crystal clear. That way you’re protected in case the client demands work outside the scope of the agreement. You’ll also learn how to make sure you get paid for the work you agreed on—even when a client turns out to be a bad apple

Clients are looking for more than your skills.

Enroll today to become the kind of Freelancer they really want to hire


Frequently Asked Questions


I’m a freelancer in the creative field. Is this course right for me?
Yes! First and foremost: this is a freelance course for creatives! Although most of the content and context is written from my background as a Motion Designer, the information in this course will help all types of creatives (graphic designers, illustrators, animators, 3D artists, photographers, and cinematographers, etc) who want to launch their freelance career. 

Do I need to have any freelancing experience to take this course?
This course will help you whether you’ve never done a freelance project in your life or if you’ve already been at it for years. If you’re just starting out it will give you a solid foundation to be a respected, in-demand Freelancer. Or if you’re struggling with your freelance career it will help answer a lot of questions about what it takes to be a successful, sustainable Freelancer that loves their job.

What happens once I sign up for the course?
Immediately after signing up, you’ll get an email with a link to login to the course from your desktop, tablet, or smartphone. Once you log in you’ll have immediate access to the entire course. You can follow the linear progression at your own pace or jump to specific sections you’re most curious about.

Will I have access to the course forever?
Yes! There’s no time limit. You can learn the material at your own pace and come back to it for reference if you ever need help during your freelancing career. I’ll also give you a heads up by email if there are updates to the course.

What if this course doesn’t help me with freelancing at all?
Not a problem! Just shoot me an email at support@sandervandijk.tv letting me know you’d like a refund. I’ll refund your money in full, but I’ll just ask for a little feedback on what you feel the course was missing and what would have better helped you.

Structure of the Guide:

Contents

👋 Nice to Meet You!
How to Use This Guide

1. Become Your Own Boss 🕶

Lectures




Calculate Freelance Cost


Feeling a little nervous about the wage/work/sanity roller coaster of freelance and running your own business? I’ll tell you my own simple approach to managing my finances:

  1. Calculate Freelance Cost 📺 + ✏️ + 📥
  2. Start a Business
  3. Open a Bank Account
  4. Taxes 🔗
  5. Build In a Buffer
  6. Draft a Plan B


Going Out on Your Own


In this lecture, I share how I and other freelancers have successfully transitioned to being our own boss.

  1. How I and Others Made the Transition 🎙
  2. Resources


How to Find Clients 📌


Of course one of the biggest questions that we have on our mind when first going freelance is how can one get new clients in the door? 

I'll let you in on what I and others found best motivates clients to eagerly hire you.

  1. What are Clients Really Looking For? 
  2. Reducing Risk
  3. What Do You Need to Be Successful? 📺
  4. Take Control
  5. How Clients Found Me and Others 📺 + 🎙 + 🔗
  6. But, I Only Want The Cool Projects 📺
  7. Invest in Yourself 📺
  8. Some Advice That You Can Take or Leave


Calculate Freelance Cost
Going Out on Your Own
How to Find Clients 📌

2. Improve Quality of Work 🔥

Lectures




Passion Projects


Your personal “passion projects” may not always pay the bills, but they can still be valuable because they demonstrate to your potential clients what you’re capable of—without them having to take the risk of hiring you to find out. 

  1. Too Many Good Ideas! ✏️ + 🎙
  2. What Idea to go With? ✏️ 
  3. Stick With It For a While 📖
  4. Procrastination? 📺
  5. How Passion Projects Lead to Paid Work 🎙


Learn From The Best


We may be creative when it comes to motion and design, but sometimes we have to also be creative when it comes to learning from the best.

  1. Help Yourself by Helping Someone Else
  2. Experience is Your Best Teacher
  3. How to Get in Touch With Talented People?
  4. Internships ✉️
  5. What Can I Do Remotely? 🔗


How to Present Your Work


Let your portfolio do most of the work for you. Especially if creative work is what you excel at. How to present your work professionally.

  1. What Should Your Portfolio Look Like? ✏️
  2. Ask Yourself These Questions ✏️ + 🎙
  3. Build your website


Ask Help, Advice & Opinion


Solicit invaluable feedback. 

  1. Is My Work Good Enough? 🎙
  2. Seek Out Feedback  
  3. How to Ask for Feedback
  4. Unsolicited Advice
  5. Verify the Feedback
  6. Let People Talk
  7. Be Confident


Passion Projects
Learn From The Best
How to Present Your Work
Ask Help, Advice & Opinion

3. Build Relationships 🤝

Lectures




Start Interesting Conversations


There’s no way around it: you’re interacting with people. And when you’re a freelancer, you need to know how to work well with a variety of different personality types and positions of authority. You’ll learn to be likable and make lasting impressions so you’re at the top of clients’ lists when they need to hire a freelancer again.

  1. Ask Open Questions ✏️
  2. Prepare Questions ✏️ + 🎙
  3. Make a Good First Impression 📺 + 📖
  4. What Makes the Other Person Tick? ✏️ + 📖
  5. Build Memorable Conversations
  6. Resources 📺 + 📖


Follow Up Over Email


Sending out carefully crafted cold email after cold email is exhausting—and getting zero job opportunities from them is depressing. So stop! I’ll show you how switching your mindset from “desperate starving artist” to “confident, valuable professional” changes your entire approach to—and supercharges the effectiveness of—your interaction with prospective clients. 

  1. Why Are You Reaching Out? 
  2. Tips to Get You Started ✉️ + ✏️
    1. Complimentary Email
    2. Follow-up Email
    3. Invitation Email
    4. Hey, I’m out there Email
  3. Example Emails ✉️ + ✏️
    1. Reach out to a creative studio/agency
    2. If you're moving to a new place
    3. Reach out to a talented individual personally
  4. How to turn up the heat
  5. You're not the only one...
  6. Don't overdo it
  7. Do's and Dont's
  8. Quality Work Will Make You More Effective
  9. Resources


Building a Network


  1. Meet in Real Life! ⭐️
  2. Example Emails to Creatives ✉️
    1. Reach out to meet up for a drink.
    2. Say Hi because you admire someone's work.
    3. Work with another talented artist.
    4. Ask someone to collaborate pro-bono.
  3. Go Outside of Your Bubble ✏️


Open Doors & Be Resourceful


You’ll learn to be likable and make lasting impressions so you’re at the top of clients’ lists when they need to hire a freelancer again.

  1. Open Doors That Lead to You 
  2. Studio Visit Example ✉️ 


Good Practices


  1. People Talk
  2. Don’t be an Attention Seeker
  3. How to Handle Distractions
  4. Keep a Secret and Build Trust
  5. Your Problems & Beliefs
  6. Be Friendly But Not Friends
  7. Open Up Before You Judge 📺
  8. Arguments Can Result in a Bad Reputation
  9. How to Get to Good Terms
  10. How to Handle Behavior You Don’t Tolerate


Start Interesting Conversations
Follow Up Over Email
Building a Network
Open Doors & Be Resourceful
Good Practices

4. Price your Work 💰

Lectures


You’ll also learn how to handle a persuasive negotiator and stand your ground or how to come down in price without losing your value.




How Do You Roll?


Before we even get to what we should charge, lets first define your work preference.

Calculate Your Hourly Rate


Rather than pulling a rate from thin air or asking around, I'm going to show you how you can build a rate range for yourself from scratch. So you can price your client what the work is worth to them. 

  1. Unit of Measurement, the Hour
  2. Base rate ✏️
  3. Market rate ✏️
  4. Testing the waters
  5. Factors  ✏️
  6. Your Main Rate  ✏️+ 💰


Charge Based On Value


Time only goes at the speed of time, and with a defined rate range, that means that there is a limit to how much money you can make. If you want to earn more for the time you have to add more value to the work.

  1. Expertise
  2. Product
  3. The Way Your Work is Used
  4. Risk
  5. The Way You Present Yourself
  6. Bartering
  7. Company Shares
  8. High Return on Investment


Understanding Work Value


What should I charge for my work? How do I value my work? These are tough questions with no easy answers, but in this section, I'll take you through how I think about pricing my services.

  1. Understand the Price you Charge
  2. Being Put on The Spot
  3. It's Your "Works" Rate
  4. Perception of Price


How To Negotiate With Your Client


So the client says you're "too expensive"? This section will take you through how you can stand your ground or come down in price without devaluing your work.

  1. Add Value First 
  2. Reduce the Scope
  3. Know What You're Service is Worth 📺
  4. They Need You vs. You Need Them
  5. Stand Your Ground
  6. Willing to Come Down 📺


Work for Free & Maintain Value


I've done my fair share of pro bono projects throughout my career, but I don't frame my work as "free". In this lecture, I'll explain why.

  1. Never do client work for free
  2. Use Discounts
  3. Clients Talk to Other Clients
  4. Friends and Family


Alternative Income


Have you thought about what happens there won't be any client work coming in? Or what if you simply want to take a break or are forced to take a break because of an injury or burnout?
How Do You Roll?
Calculate Your Hourly Rate
Charge Based On Value
Understanding Work Value
How To Negotiate With Your Client
Work for Free & Maintain Value
Alternative Income

5. New Opportunities 💌

Lectures




Expressing Interest First


I know we can often get excited—(maybe a little too excited)—when a new project comes in. But how can you make sure you get all the information you need to make an informed decision?

  1. Express Interest🎙
  2. Example Emails on How to Respond ✉️
  3. When Asked About Rates ✉️
  4. Express Interest During a Conversation 📞+ ✏️
  5. How to Brush Off Timewasters ✉️
  6. Follow Up ✉️
  7. Reply to Creative Production Studios ✉️
  8. Ask For an Endorsement ✉️
  9. Setup a System ✏️


Should I Take This Gig?


As opportunities come in, it can be hard to make a choice if you should take this on or not.

  1. Consider The Following Things First ✏️
  2. Still Not Sure? Just Ask a Friend


Decline a Project, How to Say “No”


Whether we're already committed to another job or it's not interesting to us, sometimes we have to decline an incoming project. Here's how we can opt out—gracefully!

  1. Not Interested ✉️
  2. If You’re Already Booked ✉️
  3. How To Handle Inappropriate Requests ✉️
  4. How To Say “no” to Friends ✉️
  5. Back Out of a Commitment... ✉️

Choose Wisely and Define Your Values


Sometimes it's important to step back and remind ourselves why we're here in the first place!

  1. What is Your Most Valuable Asset?
  2. What Makes You Happy?
  3. Defining Your Values
  4. It Doesn't Happen Overnight


Automate Your Response


Creatives are not always the best communicators via email (or maybe I'm just speaking for myself! hehe) Here are some strategies to help you streamline the process of incoming queries.

  1. Develop a Strategy
  2. Find an Assistant
  3. Autoresponder ✉️
  4. New Inquiries to a Separate Inbox


📩 Red Flag Emails


I’ve gotten enough emails to notice some characteristic red flags. Some of these might be obvious to you but here are a few to look out for.

💌 Real Client Conversations



  1. Full Client Conversation 💌
  2. Autoresponder in Action 💌
  3. Good Client Emails 💌

The longer you freelance, the more job opportunities will come to you. When those client emails show up in your inbox, you’ve gotta know how to get all the information you need in order to decide if the opportunity is right for you. This section will teach you exactly that. 
Expressing Interest First
Should I Take This Gig?
Decline a Project, How to Say “No”
Choose Wisely and Define Your Values
Automate Your Response
📩 Red Flag Emails
💌 Real Client Conversations

6. Meet your new Client ☎️

Lectures




Setup the Meeting


Tips for setting up a meeting.

  1. Propose Times 📺 + 🔧
  2. Taking Notes 📺 + 🔧+💡


Prepare for The Meeting


So you're excited that you're going to chat with this client about a new project, Before we get started, let's be sure that it's the right fit.

  1. Are You Right For The Job? 🎙
  2. Understanding Why
  3. Suggesting Solutions
  4. Objections and Doubts ✏️ 


The First Meeting


Here you’ll learn how to lead the conversation with a client to find out all the information you need to do your job and solve their problem. Here is how I structure the first meeting with my clients. 

  1. Opening the Conversation
  2. Define the Purpose of the Meeting 
  3. Ask Questions
  4. Ask if They Have Questions
  5. Ending the Conversation


Arrive on Time & Be Present


Showing up on time might seem like a small thing but it shows your client that you are committed to the project and follow up with your promises.

  1. Tricks to Arriving on Time
  2. How to Tell Your Client You'll be Late
  3. Being Present
  4. Focus is a Skill 📺
Setup the Meeting
Prepare for The Meeting
The First Meeting
Arrive on Time & Be Present

7. Deliver Quality on Time 💎

Lectures




What's Important to A Client?


What client's find important and how not to get stuck with making an easy job more difficult! 

  1. The Deadline
  2. The Client's Priority
  3. Tell The Sophistication of The Client ✏️ 
  4. What Quality Does the Client Expect?
  5. It's Not Your Baby
  6. Give The Client What They Want 📺


Client Communication


Part of being able to deliver on time is the quality of your communication with the client.

  1. Inform Your Client 🎙
  2. Triggers and Setting Deadlines
  3. Use the Language of The Client
  4. Over-communicate
  5. Underpromise, Overdeliver
  6. Find The Right Time To Chat ✏️
  7. Communicate With Video 📺
  8. Add Context
  9. Just Make It Work
  10. Watermark 
  11. Before You Hit Send! 💡


Project Time Management


How long will a project take you? If you don't know, how do you know what to charge? Or even know if you can get the work done on time?

  1. Tools to Track Your Time ✏️+🎙+🔧
  2. Break the Project Up Into Stages 🔧
  3. Estimate Time per Stage 📺 
  4. Make a Project Planning 📺
  5. Getting it Done 📺
  6. Client Example 📺


Budget a Project


Budgeting for client projects is both an art and a science. Here's a look at how to start.

  1. Overview & Guidelines 📺
  2. My mentality on paperwork 📺
  3. Budget a Real Client Project 📺
  4. How to reduce the scope 📺
What's Important to a Client?
Client Communication
Project Time Management
Budget a Project

8. Paperwork 📑

Lectures




Set Expectations


One of the most uncomfortable situations in freelancing is when a client expects you to do something you didn’t originally agree on.

  1. Set the Expectations 🎙
  2. What Makes a Contract Legal?
  3. Never Start Working Without an Agreement ✉️
  4. Do Some Research


Confidential Information


What to pay attention to in Confidentiality / Non-disclosure Agreements (NDAs, CDAs, MNDAs, PIA)


(SOW) Agreement


We may not be lawyers, but we don't need a law degree in order to understand the main components of an Agreement. I'll take you through what each part of the agreement means.

  1. Statement of Work (SOW) 📥 + 📺 + 📃 + 📻 
  2. What Each Clause Means 📺
  3. Resources


Other Types of Agreements


There are many ways to form an agreement, here are a couple more options.

  1. Gentleman’s Agreement 
  2. Simple Email Agreement ✉️
  3. Online Agreement Services 🔗
  4. Official Contract Agreement 🔗


Send your Invoice


Getting paid! Some payment terms and their benefits. And how to send out an invoice.

  1. Once the Project is Finished
  2. 50% up front, 50% upon Delivery
  3. Payment Phases
  4. Invoice Example 📥
  5. How to Send out an Invoice ✉️
  6. Resources


If the client doesn’t pay


What to do when the client doesn't pay you.

  1. Shake it Off 🎙
  2. Demand Letter or Call
  3. Collecting Agency 
  4. Arbitration
  5. Sue the Company
  6. Prevention
Set Expectations
Confidential Information
(SOW) Agreement
Other Types of Agreements
Send your Invoice
If the client doesn’t pay

That's a Wrap!

Updates


I'll keep you posted via email when the course updates so you can keep track of what's new.


Feedback


Please consider rating your experience. These reviews help to improve the course.


If you have any suggestions on how to improve this course for you and others, then don't hesitate to reach out:

👉 support@sandervandijk.tv


Take care,

S.
✍️ Updates & Feedback

Extra Content

Full Second Perspectives 🎙

Sander van Dijk

A Motion Designer who loves propelling the Motion Design community forward. He created this platform "Regulus" to feature tools and courses to help fellow creators raise their skillsets to new heights.

Stay in the loop

Get updates about tools, courses, free tutorials and exclusive discounts.

You're signing up to receive emails from Regulus